Practical thinking on practice growth and digital marketing.
Notes, frameworks, and lessons from the work — written for practice owners and growth-stage leaders.
Your Patients Are Searching Differently. Can They Still Find Your Practice?
AI Overviews and conversational search are changing how patients research care. Being found once may no longer be enough — visibility across Google, Maps, reviews, and AI answers is one patient journey.
Read Your Patients Are Searching Differently. Can They Still Find Your Practice?Before You Add AI to Your Healthcare Practice, Fix the Process
AI can make a good process dramatically more efficient — or a bad process fail much faster. Start with the process, pick a boring first project, and keep humans where humans matter.
Read Before You Add AI to Your Healthcare Practice, Fix the ProcessStop Marketing Every Healthcare Service the Same Way
Asking “how do we get more patients?” before deciding where to grow leads to activity without results. Start with capacity, patient lifetime value, and your business priorities.
Read Stop Marketing Every Healthcare Service the Same WayYou May Not Need More Leads. You May Need to Stop Losing the Ones You Have.
Before spending more on lead generation, look at what happens to the leads you already have. Response time, follow-up, and the patient journey often matter more.
Read You May Not Need More Leads. You May Need to Stop Losing the Ones You Have.Why Your Healthcare Practice Is Busy Marketing but Still Not Growing
Many practices don't have a marketing activity problem — they have a marketing leadership problem. Here's how to tell the difference, and what to do about it.
Read Why Your Healthcare Practice Is Busy Marketing but Still Not Growing